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There is always something to strive for in terms of service and customer service. High quality of service from the point of view of the organization may not work with a specific client and his specific issues. In this case, it is worth paying attention to the standards of service, and not following the customer's loyalty. After-sales service should work like a conveyor belt: accurately, quickly, efficiently and everywhere the same. You can never know in advance whether a customer will return tomorrow, whether the company has been able to solve his problems, whether he is satisfied with the service. This should not affect the quality of your service.

Models of such service are found in large companies, where all efforts are aimed at automating processes, including customer service. Until recently, this was their competitive advantage, but today, when consumer demands for individual service are growing, this has become their weak point.

It has become a common practice to use an autoinformer. The recorded voice seems to be polite, but does not cause motivation to wait for a real person's answer for 40 minutes. Individual attention to each client becomes the path to success and victory over competitors.